Tell us about you and your company, Where Should I Go?.
We started ‘Where Should I Go?’ because we wished there was a similar service in every city we visited: a personalized insider’s guide to the places only locals know. We’re not into the typical tourist stuff, like visiting monuments or places that have gone viral on social media. What we’re interested in is getting a real taste of the place, feeling the pulse of a city, finding out what its inhabitants love, how they live, where they go on a night out. In short, we want to experience it like a local.
Our custom itineraries for Paris (and now Zurich, too!) are designed for people like us: travelers who don’t want to be tourists. Think of us as your local friends giving you the inside scoop on the best places in town. We come from different backgrounds—Jérémie worked in the culinary field and Linda was (and still is, when she gets around to it) a novelist. Neither of us have worked in the tourism industry before. We’re just two locals who love to go out and want to share our favorite places with like-minded travelers.
What’s the entry level to talk to you?
Our process is really straightforward and affordable—we create bespoke itineraries starting at 300 euros, as well as custom digital guidebooks starting at 99 euros for one day. We also sell affordable, pre-made downloadable guides that focus on certain neighborhoods or themes, like “Paris in the rain”. Just fill out a short form on our website with your interests and the details of your trip, and we’ll take care of the rest. For those who prefer face-to-face interaction, there’s also the option of a free introductory call.
What’s the sweet spot of your expertise?
Each itinerary is unique and tailored to our clients’ wishes. Our little black book contains over 1,500 tried-and-approved addresses across categories and budgets, from street food to haute cuisine, from classical concerts to underground raves, from it-places to hidden gems, from art galleries to architectural sites, flea markets to couture. Whatever your style and interests, we know the right places for you.
A favorite experience/trip/itinerary you’ve planned that represents your philosophy…
While most of our clients have fairly straightforward ideas and requests for their itineraries —standout restaurants, under-the-radar local boutiques, museum visits, and hands-on creative workshops—we also receive our fair share of unusual ones. One client was obsessed with a French TV series and asked us to track down its filming locations. We thought, why stop there? So we arranged a meeting with the show’s producer. Another wanted a truly local fashion moment, so we set up a private shopping experience inside a designer’s personal home. And for one person curious about real Parisian nightlife, we scored them an invite to a “soirée appart” – aka a house party. These kinds of one-off moments are what turn a great trip into an unforgettable one, and that’s exactly what we’re here for. We want our clients to leave loving Paris as much as we do.
Our favorite kind of traveler are the ones who say: “I’ve been to Paris countless times. I feel like I know everything. Show me something new.” Even locals have booked with us. Some needed fresh ideas for visiting friends, others just wanted to rediscover their own city.
A favorite hotel/lodge/house you love and go back to again and again…
In Paris, we like to treat ourselves to a little staycation at MK2 Hotel Paradiso from time to time. It’s a cinema hotel with big screens in every room. Then we order room service, eat in bed, and watch one movie after the other. If we were visiting the city as tourists, though, we’d probably stay at either Les Deux Gares or Château Voltaire, but it’s hard to choose—Paris has many fantastic hotels.
Outside of France, our favorite hotel is the Chedi Andermatt in Switzerland. It strikes the perfect balance between cozy and luxurious.
The most memorable meal you’ve had while traveling….
We’re still thinking about the Timut pepper cream with beetroot powder from Restaurant AT in the 5th. Chef Atsushi Tanaka’s 13-course tasting menu is a masterclass from start to finish, but that dessert? Absolutely next level. Maybe the best we’ve ever had.
For a more casual meal, we love Linda Granebring’s gnocchi at her restaurant, Åke. They’re pillowy and irresistible, and you’ll always find a different, seasonal version of the dish.
A not-to-be-missed favorite experience…
Find a nice terrace and make yourself comfortable with a glass of wine and a good book (pick up a used copy from San Francisco Book Company, if you forgot to bring one). Linger for a few hours—reading, people-watching, and chatting with your table neighbors. La Fontaine in Belleville is perfect for this. It’s a beautiful, typical Parisian café with a striking blue façade, tiled floors, and a large terrace that spills out onto a small square. The relaxed staff and cool patrons make it a great spot for people-watching and soaking in the pace of neighborhood life. Though Paris may seem hectic at times, it’s all about slow moments like these.
Underrated location, overrated location, personal favorite, recent discovery?
Underrated: The Batignolles neighborhood in the 17th arrondissement might not be a secret to Parisians, but it still manages to stay under the radar for most visitors. And honestly? That’s part of its charm. It feels like a mini village tucked inside the city—full of indie boutiques, cute cafés, great restaurants, and two lovely parks. It was once a working-class district and is now more refined, but still keeps its cool, boho edge.
Overrated: Visiting the so-called “must-see” places. We see so many tourists on the Champs-Elysées, in front of the Louvre and the Eiffel Tower. We see them standing in line to get into substandard restaurants, drinking terrible and overpriced coffee in the tourist traps around the main sights, and then they leave without having really experienced Paris.
Personal favorite: Now that the sun’s finally out, you’ll find us poolside at the legendary Hôtel Molitor. This Art Deco beauty is pure old-school glam, and yes, it’s a bit of a splurge (you need to book a spa treatment or a room to get access), but trust us, few things beat a slow Sunday spent lounging by that iconic pool, especially if there’s a massage involved.
Recent discovery: Le Garage Litho is one of just four lithography studios left in Paris. Moé and Martin use a semi-automatic press from 1920 to bring contemporary prints to life. The artists they work with come from all over the world, but the vibe is quintessentially Parisian: timeless craft meets modern creativity.
The hardest-working item you always pack…
Our Uniqlo thermo vests really come in handy during the colder months. We try to travel light, so instead of bringing a heavy coat, we wear this under a leather jacket.
What is something you wished we all knew or were better at as travelers?
Don’t rely on social media when planning your trip. It’s easy to be seduced by the endless stream of posts claiming each place is more amazing than the next—when it happens to us, we always end up disappointed.
How do you want people to reach out to you?
They can get in touch directly via the form on our website http://whereshouldigo.travel or say hi by mail contact@whereshouldigo.fr or on Instagram: @whereshouldigo.paris
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