

Our friend Jules Perowne is the founder and CEO of Perowne International, a London-based PR-comms agency behind some of the most coveted names in hospitality—think Singita and Passalacqua, Gleneagles and the Oetker Collection.

Hotel prices keep climbing, and the Costa Meno—our shorthand for charming, atmospheric stays that are also affordable—has never felt more relevant. So we’ve distilled our roundups of hotels from around the world into one tightly edited list of the best thoughtfully priced hotels to plan a trip around.

Modern apartment-style hotel rooms in an extremely convenient location, perfect for longer stays in London.

A grand yet cozy Georgian estate with incredible food and spa in the English countryside, with rooms that make you feel at home.

It seems like Lauren Ho, the travel director of Wallpaper*, practically lives on the road, bouncing from one far-flung corner of the globe to another. But she does, in fact, have an address in London, where she spends just enough time to swap out the contents of her suitcase between trips to Greenland or Uzbekistan.

London is spoiled for choice when it comes to hotels, whether you want the polished glamour of Claridge’s, the townhouse intimacy of Beaverbrook in Chelsea, or a stylish pub stay in Notting Hill. We’ve pulled together a mix of splurge-worthy icons and finds under £300, organized by neighborhood.

One Aldwych merges old-school London luxury and new-school contemporary, with an emphasis on art and a design that embraces the surrounding neighborhood. The overall effect is fresh, not stuffy.