In short… A new Art Deco-inspired hotel with an inviting bar and unusually good gym/spa that feels like it could become our regular.

The surroundings… In the heart of Fitzrovia, surrounded by Marylebone, Soho, and Bloomsbury, it’s 10 minutes on foot to Regent’s Park and an easy walk to some of my favorite restaurants in town. I love this neighborhood—it feels very local, and if you start reading the books in the room about its colorful bohemian history, you really fall for it. The hotel is on such a sleepy street, you’d never know that chaotic Oxford Street is just a few minutes away.
The vibe… It feels more residential than hotel, with 81 rooms, including 15 suites. The staff is so warm—not just the cursory greetings as you come and go, but also not too much chatter. We felt like everyone there was very genuine, and you can see that locals feel that too—it really attracts the local community, especially at cocktail hour. Both Matt and I said it reminded us of The Beaumont in that very warm and familiar way, only to find out that its management had opened that hotel years ago. (It’s the first hotel from the British hospitality brand Kinsfolk & Co.)

The rooms… The design—by Pernille Lind and Richy Almond of Lind + Almond, who also did everyone’s favorite Hotel Sanders in Copenhagen—is very fresh Scando-meets-Art Deco, with lots of blonde wood and clean lines alongside more decorative accents. The floor-to-ceiling windows mean excellent light in the room. The bedding is perfect, and the bathroom roomy, with a giant shower and tub—and products from London apothecary Anatome.

The food & drink… When we arrived in the early evening, we found in the room the most perfect (for us) welcome plate of cured and smoked fish—salmon and herring, as well as some fantastic English cheeses, gluten-free crackers, and a delicious English sparkling wine. It was a bold move for a hotel, and so preferable to the usual out-of-season fruit or cloche with some chocolate truffles. Afterwards we went downstairs for dinner at Brasserie Angelica, which has a very unfussy and appetizing menu, and indulged in some excellent grilled shrimp, steak and martinis. Over our four days there, we had breakfast a couple of times—it’s not a buffet, so you do have to build in some time for it. We were never around for lunch, which I’m sorry I missed, as I heard they have a sandwich trolley that sounds quite good. Their Gambit Bar is quite a jewel box and a great place to meet someone for a drink.

The gym/spa… After staying in so many city hotels where the gyms are so cramped that I turn on my heel and go for a long walk instead, this gym was such a welcome sight. It’s quite spacious—with more than one area to put down a mat and plenty of weights options as well as Technogym machines. The spa also really punches above its weight: a hydrotherapy pool, sauna, steam room, halotherapy salt room, and ice lounge (not just putting ice on your face—actually a room to sit in that is iced!). It was more like being in a Swiss wellness resort than an urban hotel. Treatment-wise, they are also strong–I had an excellent lymphatic drainage treatment. They do their facials with Nuori and Moss of the Isles—both very small lines, the only hotel in London that works with them.
Is it family-friendly? Yes, very much so—it even has its own page dedicated to family. There are 12 interconnecting rooms in total, with a 50% rate on the second room for families booking two.

Be sure to… use the spa area! It’s the best way to start and end the day. Also highly recommend taking a morning walk to Regent’s Park, about 15 minutes away, and check out the Queen’s Rose Garden. The hotel is also in walking distance to our favorite Bar Termini, to be followed by dinner at Noble Rot, or Mountain!
Date of stay… May 24-28, 2026

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