In short… The debut property by the new, family-owned Luura brand, the stunning, cliffside Luura, Paros Cliff offers contemporary Cycladic architecture and plenty of opportunities to relax and take in arresting Aegean views from its perch on the quieter western coast of Paros.
The surroundings… Departing from Athens, it takes about two-and-a-half hours on the fast ferry, or 40 minutes by air, to get to Paros. From the port or airport it is just a 15 to 20 minute drive to Luura, Paros Cliff, located above the bay of Agia Irini. The sunsets overlooking the blue Aegean toward Antiparos are spectacular (especially so when paired with a cocktail at the property’s cliffside restaurant Mimi Kakushi) and the hotel makes a beautiful base to both unwind and explore both Paros and Antiparos—just a quick ferry ride away.
The vibe… Each of the thick, light stone walls across the property (and there are over 8,000 meters of them) use stone sourced from Paros and placed using traditional methods. Combined with a labyrinth of whitewashed buildings inspired by the traditional Cycladic architecture and lush beds of olive trees, succulents and local flora, Luura, Paros Cliff (designed by Greek architecture studio Elastic Architects) feels deeply rooted in the island it calls home. Turn one corner and the pathway frames the deep blue Aegean sea; another opens to the central pool and all-day restaurant Lenea alongside it.
The property’s vast art collection is part of its core identity and you’ll find sculptures across the grounds, individual selections of works by local and international artists in each room, and stunning organic stoneware vessels by Athens-based ceramicist Maria Economides at every turn.
The rooms… Ask for a sea view room and make it one with a private pool. You won’t regret waking up, slipping on one of the custom Mizar & Alcor robes (handwoven on traditional shuttle looms in Anatolia), and taking your first freddo espresso of the day from one of the comfortable sun loungers or outdoor sofa every morning.
Each of the 39 rooms spread across the property is unique in layout and the interiors (by Berlin-based Lambs and Lions Studio) lean modern and comfortable with materials that are rooted in place: a mix of stone, wood, linen and textured surfaces. Tones are soft, earthy and warm and every detail is considered from bedside USB ports to a complimentary mini bar stocked with both local specialties—cleverly denoted by a lighter wood—including Parian olives, kritsinia (local bread sticks) and halvadopita (a locally-made almond nougat) as well as classic snacks like nuts and potato chips tucked in their designated darker wood slots.
Art is woven throughout the property and each room includes a careful selection of pieces and ceramics by local and international artists. In our suite (number 19), works included Ohne Hose in Avignon III by Georg Baselitz set over the bed and Her by Eva Helene Pade in the adjacent sitting area.
There are plenty more details that add up to a truly considered stay, but one of my personal favorites is Luura’s curated selection of books that you can order directly to your room or pick up at the hotel’s shop should you forget yours or simply want to pick up something new. During my stay, titles included Circe by Madeline Miller, The Island of Missing Trees by Elif Shafak and Pachinko by Min Jin Lee, among others.
The wellness… As the full wellness center (complete with sauna and cold-plunge) wasn’t yet open during my stay, I headed to a guest room temporarily set up for treatments and proceeded to spend 90 blissful minutes enjoying a personalized massage by my lovely therapist Galina. The wellness philosophy follows the rhythms of the day and a dedicated olive oil blend (created exclusively for the property in collaboration with an herbalist specializing in Greek plants) is put to use depending on the time of your treatment. My 4 pm massage employed the “afternoon blend,” a smoky, grounding offering made with rose and myrrh. The morning blend includes uplifting green mandarin, bay and oregano; the evening a relaxing combination of chamomile, sweet marjoram and bergamot. Treatments offered include different styles of massages from hot stone to deep tissue as well as facials using luxe Tuscan skincare brand Seed to Skin.
The gym is small yet well-equipped with Technogym equipment as well as an adjoining outdoor space with four reformer pilates machines for individual use or (eventually) small group classes. The exercise spaces are conveniently located near the breakfast area, so a morning workout can be swiftly followed by a fresh juice, a freddo espresso—or a full breakfast (see below for more f+b details). Classes are on a rotating weekly program and include yoga, breathwork, HIIT strength training and sound healing, so be sure to ask what is happening during your stay. The team is also happy to arrange private sessions.
If you don’t want to leave your room but still want to add a bit of a spa experience to your daily routine, there is a scrub (with salt harvested from the island) and essential oil (made in collaboration with a local herbologist) in each room to smooth and nourish skin at your leisure. There are also packets of herbal teas (mountain tea, chamomile, or verbena) to enjoy in the in-room ceramic cups by Maria Economides. Each piece was designed and made by hand for Luura and you can purchase them to take home in their on-site shop.
The food & drink… The breakfast spread is vast and there are options for every appetite from a quick coffee and fresh juice (the “orange blush” combination of orange, carrot, grapefruit and celery was my personal favorite) to a wide assortment of fresh pastries, thick Greek yogurt topped with local thyme honey and granola and a variety of eggs made to order (the scrambled option with fresh wild thyme and a side of halloumi are great).
For lunch, head to all-day Lenea for relaxed, poolside dining. My personal favorite lunch order included: wood-fired pita served with eggplant spread and whipped feta, a round of zucchini and eggplant fritters (served hot and crisp with a yogurt and sumac dip), the Greek salad, an order of oven-roasted fassolakia (local Greek green beans) and an order of tuna, thinly sliced topped with local, Parian olive oil and loomi salt, followed by whatever the local catch of the day is. Or opt to stay at the pool and order chicken or beef gyros, a Greek salad and/or the aforementioned fritters directly to your lounger.
For dinner, you can eat again at Lenea (the vibe turns vibey with either a DJ or a curated playlist, low lighting and excellent service) or at the terraced, seaside Mimi Kakushi, which draws inspiration from 1920s Osaka. Either way, be sure to time your dinner reservation to after the sun sets and head to Mimi Kakushi for a pre-dinner cocktail and unobstructed views of the sunset over the Aegean.
Extra tip goes to… The entire team is phenomenal and ready to help with whatever you might need from booking a taxi, organizing a visit to a local farm or simply a chilled bottle of wine sent to your room as you get ready for dinner. An extra special thank you to Chrysanthi and Maria, who both made our recent stay particularly memorable.
Be sure to… While the hotel is stunning (and you can certainly spend a full day by the expansive pool), ask the team to plan a day for you to discover the neighboring islands by boat. They work with trusted partners and offer full or half day excursions which include exploring the hidden coves and the coastlines around Antiparos and the Blue Lagoon, full day trips to Milos, Sifnos or Mykonos or venturing to the Small Cyclades of Koufonisia, Schinoussa and Iraklia.
If you don’t want to commit to a full day at sea, pop over to Antiparos for the afternoon or evening. It’s a quick drive from the hotel to nearby Pounta and the Paros-Antiparos ferry ride from there takes maybe seven minutes shore-to-shore. Antiparos is charming and full of beautiful beaches and coves (head to Agios Sostis or Faneromeni if you want secluded and wild or Soros if you want a proper beach club). For meals, just off the ferry, stop at Το Πιάτο του Βασίλη for a gyro to bring to the beach or head for lunch at The Rooster (ask the team to make you a reservation in advance).
If you want to stay on Paros and you’re looking for a calm seaside day, I highly recommend keeping to the quieter side of the island and heading to the traditional fishing village of Aliki on the southern coast. Before you head out, ask the Luura team for a few beach towels and to make you a lunch reservation for a table next to the water at the waterfront taverna, To Mouragio. Once you settle in, order a round of local 56 Parian beers, platters of the fried fresh calamari and the fried zucchini as well as the Greek salad with local cheese. After lunch, walk down to Tserki Alyki for a freddo espresso en route to Piso Aliki beach then set up on the golden sand and spend the afternoon alternating naps in the sun and dips in the crystal clear water. Should you want to explore other spots in Paros, the team at Luura is ready with plenty of recommendations and there are plenty of local experiences being rolled out in the coming weeks and months, including ceramic workshops, windsurfing lessons and sunrise horseback riding.
Date of stay… August 20–23, 2026
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